Respected health policy expert Len Nichols has published a paper, “A Modest Proposal for a Competing Public Health Plan.”There’s this 1970s TV commercial promoting Xerox document copiers. It opens with a sales rep for a competitor saying his machine is, “Just as good as a Xerox!”The Xerox commercial’s response is, “Then why not just buy a Xerox?”In the paper Nichols, and co-author John Bertko,
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